Stewart Smith Associates
Marketing communications
for businesses, their clients, employees, managers, and investors
Communications strategy, writing, editing, & counsel
Product and services benefit descriptions · Presentations · Websites · Mail programs · Advertising · Announcements · News releases · Business identity development · Planning
Tips & Squibs
The quality of its communications determines much of a business’s reputation.
Writing is the foundation. Sounds obvious. But the skill is rare, even in the communications profession.
Defining objectives at the beginning pays off.
Defining the audience is also essential. A speech in the wrong language is unlikely to win applause or make a sale.
Graphic design, another basic, has power seldom recognized or fully employed.
Remember the old saw. “I’d have written less if I’d had more time.” Yep. And been more effective.
Educating consultants is expensive; so do it well for long-term cost efficiency.
Consultants can be cost efficient even short term, compared to staff overhead. They bring specialized skills and an outsider’s objectivity, and cost nothing after the project is completed.
Credentials
Stewart Smith has helped established businesses and start-ups create a market presence, develop online and print materials and other marketing vehicles, and communicate profitably with clients and other key constituents.
Formerly senior vice president and financial-institutions group manager for a national public relations firm, he has also served as vice president for corporate marketing at a Fortune 500 company, and senior vice president, marketing and investor communications for a regional bank holding company.
He is accredited by the Public Relations Society of America, is a graduate of a post-graduate banking school, and holds master’s and doctor’s degrees in English literature from Columbia University and a bachelor’s degree from Williams College.
